Olivine. AI for an industry that hates AI.

OLIVINE

AI for an industry that hates AI

Private Self-validating agentic OS for Creative Production

JEFF HASKELL · jeff@ophelia.company · APR 2026

01 / 12

The Problem in Production

One quick change.
Catastrophic Cascades

A producer approves a reschedule.

Thursday to Monday.

Equipment	50-ft technocrane was a weekend hold. Rental house already booked it Monday.
Creative	Hero jib shot needs that crane. DP needs a new camera plan or the agency loses the shot.
Talent	Lead has a fitting Monday 9 AM. Agent requires 48-hour notice for schedule changes.
Crew	Gaffer and key grip on another show Monday. Two department heads gone.
Permit	NYC Mayor's Office filing covers Thu–Sun. Monday is a new filing. Three business days.
Insurance	Fireman's Fund COI lists Thursday. You're shooting uninsured until it's reissued.

Yikes

02 / 12

The Thesis

AI agents need validators. Production doesn't have one.

Code

Compilers & tests

Every output checked before it ships. Coding agents went from novelty to indispensable in 18 months.

Finance

Audits & GAAP

Every number reconciled before it compounds. Trillions move on deterministic rules.

Production

None

Budgets, schedules, and payroll still depend on a line producer's memory. AI without a verifier is just faster guessing.

Olivine is the compiler for production. Agents generate. The system verifies.
Every output source-cited, date-valid, and auditable before it touches the real world.

03 / 12

Why Now

The biggest hurdles have been unblocked

Production is fragmented.

One producer now does the work of five. Budgets tightened. Teams shrank. The number of decisions didn't. Disconnected tools, tribal knowledge, spreadsheets. Scale is impossible without help.

The industry needs AI.

Agent-native tooling arrived.

Tool-calling matured. A five-person team can now operate like a fifty-person team, if the software is built for agents, not humans clicking buttons. Incumbents can't retrofit.

Small teams finally scale.

Producers don't trust AI.

IP scraped without consent. 2023 saw the first strikes over AI in film and TV. Video generators flood feeds with slop. Studio contracts, union data, and confidential scripts can't legally touch a third-party API.

Won't touch it, even for admin work.

Open-weight models caught up.

Qwen, Llama, and the open-weight class now match proprietary models on the tasks production actually needs. Inference runs on infra Olivine controls. No data leaves.

Sovereignty solved, not mitigated.

04 / 12

The Solution

The Agentic OS for Producers.
Built in Verification. Privacy Compliant

Layer 1 · Free

Olivine Station

The production OS. Projects, files, scheduling, tasks, email. Consolidated, free forever.

The workspace.
Acquires users.

Layer 2 · Moat

Knowledge Graph

An industry-standard rules engine. Every rate, rule, and fringe is source-cited and date-valid. (MovieLabs OMC · SHACL)

The compiler.
Makes agents correct.

Layer 3 · Revenue

Private Agents

Fine-tuned open-weight models on Olivine-owned infrastructure. Customers don't deploy anything. Olivine owns the weights, the compute, and the chain of custody. Zero customer data to OpenAI, Anthropic, or Google. Ever.

The product.
Monetized per token.

Producers won't pay for another tool. They'll pay for AI that does the work, on infrastructure their legal team can audit.

05 / 12

Demand

linkedin · unprompted repost · voice over artist

LinkedIn: repost highlighting Olivine as an assistant, not a replacement.

linkedin · unprompted post · vfx executive producer

LinkedIn: unprompted repost on Olivine AI for producers.

instagram · real DMs · unprompted reactions

Messages producers actually sent

Warm Pipeline

15 named prospects

7 actively shaping the product with unsolicited feature requests. First production live July 2026.

Content Engine

Producers & Robots

Weekly live roundtable with target users. Converts directly into onboarding. Already booked through Q3.

Industry Signals

Inside amplifiers

Cast & Crew VP bringing traditional-crowd cohort. Harry Styles' creative director monitoring the build.

06 / 12

Business Model

Prepaid tokens.
Production pays. Producer adopts.

Motion A · PLG

Personal wallet

Stripe-on-file. No MSA. No invoicing. Producer loads $100, starts using agents. Default from day one.

Motion B · Expansion

Production P-card

Multi-bucket prepaid: personal card, company card, project client card. Billed per production. Same muscle memory as Wrapbook & EP. Zero adoption friction.

$5–10K

Y1 Blended ACV

55→85%

Gross Margin Y1→Y3

1.2 mo

CAC Payback

50×

LTV : CAC · Y1 founder-led

A coordinator costs $450/day. An Olivine producer-seat costs $20–150/day, scales with production intensity, and doesn't sleep.

07 / 12

Market

The path to $100M ARR.

Bottoms-up. 5,000 Production Teams × $20K blended ACV = $100M ARR at roughly 5% of global addressable teams.

Month 12

$500K

100 Production Teams
$5–10K Y1 blended ACV
Founder-led, warm pipeline
Seed-ready retention data

Year 3

$24M

~1,600 teams · $15K ACV
Land & expand via P-card
Olivine-hosted Qwen in production
~1% of global TAM

Year 5

$100M

5,000 teams · $20K ACV
85% gross margin at scale
US + EU + vertical expansion
~5% of global TAM

Commercial production (US warm wedge) → documentary → indie film → music video → creator economy.
Each vertical is an ontology expansion that compounds the moat.

08 / 12

Competition & Moat

The data is public.
The encoding isn't.

Category	Leaders	AI-Native	Private Infra	Ontology
Production mgmt	StudioBinder, Saturation	✕ 3rd-party API	✕	✕
AI coordination	Asteria Continuum (Moonvalley)	✕ enterprise-only, no API	✕	✕
Payroll & insurance	Wrapbook, Cast & Crew	✕ 3rd-party API	✕	✕
Legacy budgeting	Movie Magic, Hot Budget	✕ desktop, no AI	n/a	✕
The full stack	Olivine	✓ MCP-native	✓ Olivine-owned Qwen	✓ SHACL + OMC

What anyone can copy

Rate sheets. Union PDFs. An OpenAI wrapper. A pretty dashboard.

What only Olivine has

SHACL cross-domain dependencies · Olivine-owned Qwen on first-party infra · source-cited outputs · 8 years of EP experience encoded · the only "Safe AI" posture for union/studio data.

09 / 12

Team

Founder-market fit.
Returning operator. All star engineering.

JH

Founder · CEO

Jeff Haskell

8+ years EP. 1B+ views. Apple Music, J&J, Bad Bunny. CS/ML. Dual US/EU. Built ontology + MCP + 70% of Station solo.

JD

COO · Returning

Juan F. Diaz Herrera

Multi-year Ophelia COO. Knows every system. Full-time on Olivine at close.

JS

Founding Backend

Jeffrey Scudder

Founder, Aesthetic Computer. Deep systems architect. Joins at close.

NS

Fractional CMO

Noam Suissa

Owns editorial voice, messaging, Producers & Robots content engine. Embedded pre-raise.

Full engineering team by M3. Ophelia continues under two promoted Managing Directors. Zero distraction risk.

10 / 12

Use of Funds

$1.25M. 18-month runway. 100 teams by Month 12.

Engineering

36% · $450K

4 engineers · 18 months · Scudder (backend) + frontend + full-stack/data + designer · ontology stays with founder

Creative & marketing

24% · $300K

Creative Director · paid media · Producers & Robots production · Ophelia video bench at-cost, no markup

ML stack

16% · $200K

Dedicated ML engineer · Qwen 14–32B fine-tune · rented H100 hours · SHACL-validated synthetic data pipeline

Operating

16% · $200K

Founder + COO · Juan full-time on close · day-to-day G&A

Legal & ops

4% · $50K

Incorporation · ToS & user-data policy · E&O coverage · outside counsel

Contingency

4% · $50K

Buffer for surprise. The thing that kills most pre-seeds isn't the plan, it's the unplanned.

11 / 12

The Ask

$1.25M

SAFE · $10M post-money cap · Clean round

Downside The knowledge graph has standalone strategic value. Acquisition candidate for Cast & Crew, Wrapbook, Entertainment Partners, or any studio building internal AI tooling on regulated data.

Upside The verification layer for a $297B industry entering the agent economy.

Jeff Haskell

jeff@ophelia.company

Download Olivine Station

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